Who this is for

BFF is intended for adults 18 years of age or older. By creating an account, you confirm that you are at least 18 years old and have the legal capacity to enter into this agreement.

What BFF is (and is not)

BFF is an AI-powered fitness coaching application built on a structured training and nutrition methodology. BFF is not a licensed medical provider, registered dietitian, physical therapist, or mental health service, and no coaching relationship through BFF creates a doctor-patient, therapist-client, or other licensed-professional relationship. Content provided through BFF (including meal plans, workout programs, and coaching conversations) is for informational and motivational purposes only. It does not constitute medical advice, clinical nutrition counseling, diagnosis, treatment, or mental health care. Always consult a qualified healthcare provider before beginning any new fitness or nutrition program, especially if you have a pre-existing medical condition.

Medical disclaimer and your acknowledgment

You acknowledge and agree that: 1. BFF does not provide medical advice and is not a substitute for the advice, diagnosis, or treatment of a physician or other qualified healthcare provider. 2. You should obtain clearance from your healthcare provider before starting any exercise or nutrition program offered through BFF, and you will do so if you have any condition that could make exercise unsafe. 3. If your healthcare provider gives you guidance that conflicts with anything in BFF, you will follow your healthcare provider. BFF will never override or contradict medical care. 4. You will stop exercising and seek medical attention if you experience pain, dizziness, shortness of breath, chest pain or pressure, or any other symptom that concerns you. 5. Reliance on any information provided through BFF is solely at your own risk.

Assumption of risk

Physical exercise carries inherent risks, including but not limited to muscle strains, sprains, fractures, cardiovascular events, aggravation of pre-existing conditions, and in rare cases serious injury or death. Changes to diet and nutrition also carry risk. By using BFF and following any workout, movement, or nutrition guidance provided through it, you knowingly, voluntarily, and expressly assume all risks of injury, illness, or adverse outcome that may result, whether foreseeable or not. You represent that you are in good physical condition, know of no medical reason you should not participate, and are participating voluntarily and at your own risk. This assumption of risk applies to you and, to the fullest extent permitted by law, to anyone claiming on your behalf.

Your account

You are responsible for maintaining the security of your account credentials. You may not share your account with others. Each subscription is for a single user. We reserve the right to suspend or terminate accounts that violate these terms, engage in fraudulent activity, or abuse the platform.

Free trial, billing, and auto-renewal

BFF starts with a 7-day free trial (30 days if you joined through a referral). A payment method is required to start the trial. If you do not cancel before the trial ends, your paid subscription begins automatically and your payment method is charged for the plan you selected: $19.99 per month billed annually ($239.88 per year), or $29.99 per month billed monthly. Cancel anytime before the trial ends and you will not be charged. After the trial, BFF is a subscription service billed monthly or annually depending on the plan you select. Your subscription automatically renews at the then-current price for the same period unless you cancel before the renewal date. All payments are processed by Stripe. By starting a trial or subscribing, you authorize BFF to charge your payment method on the schedule above. You may cancel at any time from your profile. Cancellation takes effect at the end of your current trial or billing period, and you retain access through that date.

Show Up and Feel It guarantee

If you use BFF consistently for 60 days and don't feel stronger, more confident, or more in control of your body, reply to any email with the word "refund" and we will refund your most recent payment. Keep your cookbook either way. This guarantee applies to active subscribers who have genuinely engaged with the app. We reserve the right to review account activity before issuing refunds under this guarantee.

AI coaching

Your AI coach is designed to be encouraging, personalized, and knowledgeable. But she is not a human, and her responses should not be treated as professional advice. If your coach says something that conflicts with advice from your healthcare provider, follow your healthcare provider's guidance. BFF will never override or contradict medical care. Crisis resources: If you are experiencing a mental health crisis or thoughts of self-harm, please contact the 988 Suicide and Crisis Lifeline by calling or texting 988. If you are having a medical emergency, including chest pain or pressure, call 911.

Food and allergen safety

You can specify allergens and dietary restrictions in your profile. BFF will filter your meal plan to exclude these items. However, BFF is not responsible for errors in recipe data or ingredient changes by food manufacturers. You are solely responsible for verifying all ingredients and food labels before consuming any meal. BFF is not a substitute for reading labels, consulting a dietitian, or following medical guidance related to food allergies or intolerances. If you have a severe allergy (e.g., anaphylactic reaction risk), always exercise your own judgment and consult your allergist.

Intellectual property

All workout programming, recipes, and coaching methodology within BFF are proprietary content. You may not reproduce, distribute, or commercialize any content from BFF without written permission. Your chat history and personal data belong to you. See our Privacy Policy for how we handle your data.

Limitation of liability

BFF is provided "as is" and "as available." We make no warranties, express or implied, regarding fitness for a particular purpose, merchantability, or non-infringement. We are not liable for any injury, illness, or adverse outcome resulting from use of BFF, including following workout or nutrition guidance provided through the app. To the fullest extent permitted by law, the total liability of BFF and its operators for any claim arising out of or relating to these terms or your use of BFF will not exceed the amount you paid us in the twelve months before the claim arose. We are not liable for any indirect, incidental, special, consequential, or punitive damages. Some jurisdictions do not allow certain limitations, so some of these may not apply to you.

Dispute resolution, arbitration, and class-action waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL. Informal resolution first. Before starting any formal proceeding, you agree to contact us at [email protected] and give us 30 days to try to resolve the dispute informally. Binding arbitration. Except for the small-claims and opt-out exceptions below, you and The Heart Market LLC agree that any dispute, claim, or controversy arising out of or relating to these terms or your use of BFF will be resolved by final and binding individual arbitration, rather than in court. Arbitration will be administered by a recognized arbitration provider under its consumer arbitration rules. The arbitrator, and not any court, has exclusive authority to resolve any dispute about the interpretation, applicability, or enforceability of this agreement to arbitrate. Class-action waiver. YOU AND THE HEART MARKET LLC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of a class or representative proceeding. Small-claims exception. Either party may bring an individual claim in small-claims court if it qualifies. Your right to opt out. You may opt out of this arbitration and class-action-waiver agreement within 30 days of first accepting these terms by emailing [email protected] with your name and a statement that you opt out of arbitration. Opting out does not affect any other part of these terms. Governing law. These terms and any dispute are governed by the laws of the state in which The Heart Market LLC is organized, without regard to conflict-of-laws rules, except that the Federal Arbitration Act governs the interpretation and enforcement of the arbitration provision.

Changes to these terms

We may update these terms from time to time. We'll notify you by email of material changes, and material changes may require you to accept the updated terms again before continuing to use BFF. Continued use of BFF after changes take effect constitutes acceptance of the updated terms. BFF is a service operated by The Heart Market LLC. These terms are an agreement between you and The Heart Market LLC. Questions? Email [email protected]. Last updated: July 2026.